As part of a high performance team, the Content Developer manages in-house and out-of-house development of both print and digital products to clarify, strengthen, and enhance their quality. Uses management skills to successfully manage complex projects or a large slate of products to ensure timely delivery and cost effectiveness. Broadly stated, the position involves (1) maximizing the potential of the product in content, quality, packaging, and marketability, (2) managing outside development suppliers, (3) project scheduling and production-related duties, and (4) pre-contract activities.
This position focuses on learning, project management and professional development subject matter.
Position Description (Essential Duties & Responsibilities):
Maximizing Product Potential – Project Content and Packaging
- In conjunction with the product development team, participates in refining the product premise, defining the target market, and determining the scope and nature of development work.
- Conducts market research to identify key customers, develops and utilizes a variety of market research tools (including online surveys, live and online focus groups, and written reviews), analyzes, interprets, and effectively communicates results to the product development team.
- Assists authors in identifying teaching problems in the target course and in developing a viable and attractive product premise.
- Using financial principles, identifies potential areas for cost control, communicates information to authors and team, and keeps expenditures within budget.
- Recommends changes in organization of material to enhance clarity and focus.
- Through detailed evaluation of content in a variety of media (including print, video, software, and Internet), and in close cooperation with authors, strives to achieve content that is correct, clear, complete, current, legal and consistent.
- Recommends innovative and effective pedagogical features and content based on market research and feedback.
- Analyzes competing products. Interprets and communicates market information to the product development team.
- Assists software and Internet developers in designing user interface and logical program flow.
- Recommends design of internal layouts, photographs, and packaging of project and other media.
- Keeps abreast of market changes by attending professional meetings and seminars, working with sales representatives, reading professional journals, and reviewing commercial software.
- Coordinates development of ancillary products to assure consistency with core product.
- Determines need for outside resources to verify the accuracy of content in various media.
Optimizing Product Potential – Project Marketability
- Participates in development of content, theme, and design of promotional materials.
- Furnishes information for preparation of republication information.
- Provides information for, and participates in, presentation at academic conferences and sales conferences.
- Assists in reviewing competing products and preparing competitive analyses for use by sales force.
- Assists marketing managers and sales representatives in securing new business.
- Responds to customer feedback and inquiries.
- Evaluates quality and productivity of current authorship. Recommends revision strategies.
Managing Outside Development Suppliers to Maximize Product Content and Marketability
- Prepares detailed bid materials that reflect the nature and difficulty of the projects so that bids are accurate, complete and cost-effective. Analyzes and compares bids. Negotiates budgets with development suppliers.
- Hires and manages freelance content authors and other professionals as dictated by project needs.
- Provides information to developmental suppliers regarding schedules, standards, and procedures.
- Monitors and evaluates performance of existing suppliers on an ongoing basis.
- Communicates the requirements of each project. Instructs suppliers on handling non-routine aspects of projects. Troubleshoots. Devises strategies to maintain schedules.
- Reviews invoices submitted by development suppliers. Verifies that work invoices have been done and that the work invoiced is in compliance with the bid. Negotiates changes in invoices.
Project Scheduling and Production-Related Duties
- Participates in planning innovative publishing paths to facilitate fast cycle time and cost effectiveness.
- Develops detailed content submission schedules for primary product and ancillaries.
- Conducts author and media developer conferences.
- Coordinates authors’ and media developers’ responsibilities for preparation of content in a variety of media.
- Advises authors in content preparation to assure a smooth production process.
- Schedules market research related activities.
- Assists the Product Manager in identifying and evaluating author and subject matter expert prospects.
- Recommends new products, ancillaries, and services.
- Participates in conducting formal market research.
- Bachelor’s degree or equivalent experience required.
- 2 years print and digital product development and project management experience.
- Tech savvy with a basic understanding of new media and technology.
- Outstanding organizational and time management skills are critical.
- Must be an excellent communicator and a team player and have strong interpersonal skills.
- Must have the ability to work within budgets and schedules.
- Must be flexible to accept cross-functional responsibilities as assigned.
- Knowledge of basic computer applications (word processing and spreadsheets).
- Ability to gather and synthesize customer and market feedback.
- Effective networking and negotiating skills.
- Ability to travel, less than 20%.
- Understanding of academic market dynamics.
- Experience with instructional design, learning design, or curriculum design.
- Ability to work with software teams and learning processes such as Agile.