Marketing Project Management Methodology

Strategic Selling & Achievement-based Project Management Accomplishes:

• Clear performance expectations in all functional areas
• Accurate estimating of work & dates so we deliver on time
• Smooth-out handoffs between functions with everyone knowing what's expected
• Early problem identification

Techniques for Setting Objectives & Managing Expectations

You manage customer expectations by selling measured business results.  That way you don't sell a bundle of technical features that creates uncontrollable expectations. Instead, you sell carefully defined business benefits you can deliver profitably and use to build long term customer relationships.

Techniques for Seeing the Program Through the Customer's Eyes

You'll look at the customer's business through the eyes of their customers and conceive a high level achievement network that supports the customer's strategic plan.

Techniques for Effective Handoffs to Other Departments & Functions

With our AdPM™ High-level Achievement Network the delivery team knows what your customer "bought" on day one.  That way they can deliver it on time and within budget.

Techniques for Portfolio Management: Allocation and Prioritization

The AdPM™ process provides a solid foundation for prioritizing and allocating resources without having to dig through wordy project plans trying to decide who will do what and when.

Techniques for Implementation

We implement AdPM™ with your firm's management, the people who develop business and the delivery teams. The result is an integrated process for profitable engagements.

Contact one of our consultants:877-332-2599